About me!
Hiii! I’m Danielle “Dee” Loya!
Wife, mama, sister, friend, beauty entrepreneur, and the heart behind Dee Loya Beauty and Do or Dye Riverside!
I’ve been in the beauty industry for 15 years, and to this day, nothing lights me up more than the moment someone looks in the mirror and feels like the most confident version of themselves.
I am the artist and owner of Dee Loya Beauty, where I specialize in bridal hair + makeup, everything glam & signature romantic bridal styles. I regularly serve brides all across Riverside, Temecula, San Diego, Orange County, LA, and travel for destination weddings worldwide.
My passion started when I was just a little girl, doing hair and makeup any chance I got. In 2014, I took a leap of faith and opened my salon, Do or Dye; a cozy, family-filled space built on connection, creativity, and good energy. Over the years it’s grown into a full beauty experience featuring hair, makeup, lashes & brows.
But above everything, , a wife to my amazing husband, & a mama of 2 amazing littles. I am a big believer that family is the heart behind everything I do. They’re my inspiration, my grounding, and the reason I pour so much love into my work.
Whether I’m at the salon, or on location with a bridal party, my intention is simple: 
To make every person who sits in my chair feel beautiful, understood, and cared for.
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The Why Behind the Bridal Experience
My work is rooted in connection, intention, and artistry. I believe every woman deserves to feel seen, heard, and celebrated—especially on her wedding day. My mission is to provide an experience that goes beyond hair and makeup, delivering a look you love and a moment you’ll remember.
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